Imagine you have to spend one day without your phone. What was your first thought? Probably among others, you felt a bit of the anxiety about lack of contact with your closest. No wonder, according to The Statistics Portal (1), the number of mobile phone users in the world is expected to pass the five billion mark by 2019. It means that digitalization touched every generation. Because of this massive scale almost 95% online ads are ignored (2) and e-mail open rate is getting lower and lower.

 

Picture of iPhone with open FamilyApp application

FamilyApp – a mobile application designed and created by Stermedia

ABOUT FAMILY FABRIC
Delivering the right message at the right time and messaging to the audience of one at scale might be not enough. What makes people comfortable to interact is the right context. FamilyApp lets grow your business network by using artificial intelligence in the context of family life. Close relatives can be closer by using the network to chat, building family channels where they share events and articles. Thanks to those dedicated platforms they can also safely interact with your brand and services, including affiliate offers. Marketers have a perfect place to provide offers to the best-tailored personas-household members.

 

CHALLENGES
Our client – Family Fabric provided an initial piece of application which had been created by an external company. Stermedia was asked for analyzing its the effectiveness. The results of the code review were not satisfying. Family Fabric decided to change former provider to Stermedia.

 

Family Fabric’s goal was to create a safe and friendly ecosystem for families by:
  1. Improving family communication
  2. Enable shopping together in trusted places
  3. Provide safe content to children and parents

 

 

RESULTS
After consultations, there were taken decisions about technologies and platforms. As a result, we developed a mobile application and web service FamilyApp.
The platforms contain:
  1. Threads – user can chat 1:1 and in groups (secured by End-to-End encryption), share links and events
  2. Channels – user can share thematic articles like recipes, parenting tips, public events; signup forms pre-populated with accurate family data
  3. Events – user can create and share private events
  4. Fabric – managing family settings by changing pictures, adding and removing new family members

 

TECHNICAL SIDE OF THE PROJECT
System
Mobile (Android and iOS)
CMS (component channels)
Backend
Technologies
React Native
Python Django (backend)
React (frontend)
Ruby on Rails
Continuous integration
Bitrise
GitLab Ci
GitLab CI
Database
async storage
Postgres
Postgres
Integrations
Branch.io
Tests
Manual tests
Django e2e test (backend)
Rspec, capybara
The application is still developed by Stermedia experts in SCRUM methodology.
CLIENT’S OPINION

‘I stared work with Stermedia 2 years ago with another project. We’re really impressed by the quality of the developers here.’ – said Thomas Lyons, Co-founder and Head of Innovation and Dev Ops – ‘I’d recommend Stermedia to a friend or colleague because I know they are very reliable and they do a very good work.’

PROJECT IN NUMBERS
Time
Hours
11 341
Months
68
Team size
Total
6

 

 

(1) http://bit.ly/2HlziAQ

(2) Google Display Benchmark Tool