A rapidly growing used car rental and leasing service in the automotive industry encountered a significant operational challenge: a manual process for preparing and publishing offers. This process involved matching vehicle equipment based on incomplete descriptions and industry catalogs. It not only required a full day’s work to create around 40 offers but also posed a high risk of errors, potentially affecting the company’s credibility. To address these challenges, the client required an Generative AI Development service to streamline and automate their operations.
The client needed a solution to simplify and accelerate the process while ensuring accurate equipment matching and consistent, complete information. As a first step, Stermedia focused on automating equipment matching, leaving photo editing for a later phase. To achieve this, the team decided to utilize the Generative AI Development service.
Read more about Generative AI Development on Wikipedia.
How did Stermedia approach the collaboration?
Stermedia implemented a strategic approach to provide full support and deliver a high-quality solution promptly.
- In-depth analysis and meetings:
- A series of meetings involving engineering and business analytics specialists was organized.
- This structure allowed Stermedia to identify current challenges and outline the client’s expectations and future needs.
- The analysis enabled precise identification of processes for automation and optimization.
- Design and implementation of a tailored solution:
- LLM (Large Language Model) ChatGPT by OpenAI:
- Stermedia utilized an advanced language model to automate the retrieval and processing of vehicle data from listing services.
- The model (Entity Matching) identified vehicle types, matched equipment, and suggested the most likely options, providing operators with complete and accurate information, leveraging the GenAI Development service.
- This minimized errors and streamlined the description transformation process.
- Offer management application:
- An integrated, online dashboard provided the client’s staff with full control over offers.
- The solution enabled quick previews, edits, and finalization of offers, with intuitive suggestions generated by the LLM.
- This allowed for convenient and efficient vehicle offer management.
- LLM (Large Language Model) ChatGPT by OpenAI:
- Flexible collaboration and responsiveness:
- Regular meetings every two days allowed the client to track progress and provide feedback.
- This ensured timely delivery and guaranteed the product met the client’s requirements and was fully customized.
- Close collaboration facilitated quick adaptation and system flexibility to meet evolving client expectations.
What were the results of the collaboration?
The outcomes of Stermedia’s partnership with the client delivered substantial operational improvements:
- Over fourfold increase in efficiency:
- The number of offers prepared rose from 40 to over 150 per day, thanks to the utilization of the AI Software Development service.
- Employees gained three extra workdays weekly to dedicate to other tasks, enhancing resource management and overall company processes.
- Automated equipment matching:
- The LLM effectively automated equipment matching, presenting possible options and highlighting differences between vehicle types.
- Key details were ready for review and approval in one place, significantly reducing errors and expediting decision-making.
- Highly satisfying collaboration:
- The client appreciated Stermedia’s professionalism, commitment to continuous communication, and ability to tailor the product to specific needs.
- Stermedia’s responsiveness, reliability, and focus on precision built client trust and delivered a positive collaboration experience.
Summary
Stermedia delivered a solution that not only met but exceeded the client’s expectations, offering measurable benefits such as reduced offer preparation time, minimized errors, and increased active offers. This collaboration demonstrated that innovative technologies, such as AI-powered LLMs, can be a powerful asset when implemented by a team that understands client needs and prioritizes business goals.
With Stermedia’s support, the client is now poised for further growth, equipped with a tool that significantly enhances operational efficiency and competitiveness in the market.
Read more about our case study in automotive.