They are missing the chance to get great personalized offers and discounts. Thankfully, using location-based marketing, marketers can send targeted information to defined receivers in real-time.
One of the main challenges in this project was to provide users with well-tailored information depending on their localization. For example: while entering the cinema, a user gets information about a combined promotion for popcorn and ticket; while shopping, he receives information about dedicated sales in the specific stores he is passing by. For marketers, it was designed as one single tool responsible for communication, analytics, and advertisement. A simple platform where you can manage the content from the administrator panel. Due to internal changes in the developers’ team, Proxi.Cloud’s project success was in question. From a business perspective, to continue building a stable and scalable production environment, it was highly recommended to make an audit by qualified experts.
Stermedia was asked to do analyze and prepare a recommendation about techniques used in the project. Both technological and in terms of processes.
Stermedia focused on determining:
Based on the audit recommendations Stermedia made, the client performed code refactoring and improved the current code deployment.
Our team prepared:
Stermedia developers helped us to save the project which at the time was very questionable. Nowadays we can develop our product and build our own team. It is important to us that their developers are elastic, have a quick reaction time, proactiveness and build technical trust.
Paweł Prociów, CTO, Proxi.Cloud
Our client, Proxi.Cloud, is a proven and secure solution to collecting and storing anonymous location data collected through mobile applications. It gathers relevant location data and targets online ads to specific audiences. This solution is based on geofencing, Wi-Fi, and beacons. Proxi.Cloud has 192 403 analyzed POI, 5 851 159 WiFi networks, and 102 765 085 interactions monthly.
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