Goldsaver is a pioneering solution by Goldenmark, a renowned brand in the gold trading industry, specializing in the sale of gold coins, bars, and jewelry. The project was implemented by Stermedia, a company known for delivering advanced custom software development solutions.
The goal was to create a modern online store that allows retail customers to purchase gold in a flexible and tailored manner. The key challenge was integrating the system with Goldenmark’s existing ERP, accounting, and warehouse tools while ensuring bank-level security.
Challenges:
Retail gold investment market:
There was no offering for customers who wanted to invest in small amounts. The existing options were limited to expensive products, such as one-ounce bars.
Integration complexity:
The need to integrate the online store with ERP, warehouse, and accounting systems while ensuring compliance with relevant industry regulations.
Transaction security:
Implementation of fraud prevention mechanisms, such as verifying the payer’s data against the account number and authorizing transactions via SMS codes or physical keys.
Dynamic exchange rates:
Daily updates of gold and currency exchange rates, considering holidays and non-working days in different countries.
Learn more about the growing importance of retail gold investment by reading articles on gold investment trends on the World Gold Council website.
Solution:
Goldsaver was implemented – an online store that enables customers to gradually purchase gold in grams at current rates, adjusting to market fluctuations. Once they accumulate a total of 31.1 grams of gold (one ounce), they can physically collect it or continue purchasing more gold.
Key Features:
- Flexible purchases: Customers can purchase gold in grams at current rates, protecting them from price fluctuations.
- Advanced exchange rate handling: Integration with gold and currency rate providers enables precise calculations even in unusual situations, such as public holidays.
- Multichannel payment methods: Support for bank transfers, online payments, and systems like Przelewy24.
- Bank-level security: Two-factor authentication (physical keys, SMS), identity verification, and authorization of each transaction.
- Integration with Goldenmark systems: Automatic synchronization of data with ERP, accounting, and warehouse systems.
Results:
Innovative offering:
Goldsaver filled a gap in the market, allowing retail customers to invest in gold in small amounts. Thanks to this online store, Goldenmark was able to offer a product tailored to customers who previously couldn’t afford gold purchases due to high price thresholds. The company gained a competitive edge as a leader in flexible investment solutions.
Expanded customer base:
The online store attracted over 80,000 users, enabling Goldenmark to reach a new group of customers. With Goldsaver, the company addressed the needs of smaller investors, building a large base of loyal clients and strengthening its presence in the retail market.
Process optimization:
Automating transaction handling minimized the burden on accounting and warehouse departments. By integrating ERP and accounting systems, Goldenmark achieved more efficient operations, enabling them to handle a larger number of transactions without needing additional personnel.
Increased customer trust:
Advanced security measures build a sense of trust and reliability in Goldenmark’s brand. The implemented mechanisms, such as two-factor authentication and identity verification, ensure full protection of customers’ funds and data, contributing to long-term loyalty.
Learn more about advanced technological solutions implemented by Stermedia.
Summary:
Goldsaver is a groundbreaking online store in the Polish retail gold investment market, enabling flexible and secure gold purchasing. The project was executed by Stermedia, a company specializing in developing innovative technological solutions. Through this collaboration, Goldenmark not only expanded its offerings but also optimized internal processes. The implementation of Goldsaver, carried out by Stermedia, is proof of how custom software development can effectively respond to market and customer needs.
References:
 | “Stermedia helped us create the Goldsaver online store, which revolutionized our offering for retail customers. Thanks to their technical expertise and innovative approach, we created a secure and flexible solution that significantly expanded our customer base. We recommend Stermedia as a professional technology partner.” Maciej Zych, Head of e-commerce / Product manager, GoldenMark S. A. |
